Michele Payn-Knoper
Championing your cause in agriculture, association development, sales, and grassroots marketing
Memorable. Passionate. Knowing how to make a difference. With a unique blend of experience in the association, agriculture, sales, and technology sectors, Michele Payn-Knoper will really connect with your audience. She believes any product, service, or organization can be turned into a cause, and she'll show you how with interactive programs designed just for your audience!
Michele specializes in giving a voice to the people who feed the world through innovative agriculture advocacy. In addition, she also has programs available in not-for-profit fundraising, relationship selling, and grassroots marketing.
Some of MPK's key roles have included:
- Founding Cause Matters Corporation, a company designed to help people champion their cause.
- Published as an expert author in numerous industry magazines and newsletters.
- Selling more than $5,000,000 in corporate sponsorships, while leading the campaigns to develop a record high level of community support for major convention's relocation to Louisville and the opening of a new non-profit headquarters in Indianapolis.
- Forging key e-business relationships with major industry partners as a business development manager.
- Marketing and selling products to more than 25 countries
- Breeding and judging dairy cattle as a registered Holstein breeder since she was nine.
Make your event memorable with MPK...
MOST REQUESTED PROGRAMS:
New!Beyond the Shopping Cart
Food. Fuel. Farm. Where is the farm gate behind the food? How does the shopping cart fuel our ecomony? What is your connetion to the unseen consumer? There's a growing disconnect between your community and the agrifood system. Michele Payn-Knoper stands ready to help you change that.
Learn key messages to communicate about the economic impact, community influence and reality of today's agrifood business. Discover how to blend agriculture economic development with an understanding of what happens
Beyond the Shopping Cart." The resulting stakeholder engagement may astound you.
Championing Agriculture
MPK's most requested program will give you six and one-half easy-to-remember steps for championing the agrifood business. Tired of agriculture taking hits? Feel like consumers don't understand where their food comes from? Frustrated by the way agriculture is portrayed in the media? Learn how you can do something about it in a hands-on ag advocacy workshop!
- Speaking the language of your target audience
- Understanding your audience's hot buttons
- Connecting agriculture through building bridges
Celebrating Agriculture!
Get your audience to "kick it up" for agriculture with this memorable and inspirational keynote! Focuses on the value of the agrifood business and empowers the audience to share that celebration with others.
- Identifying 6 reasons to celebrate agriculture
- Reviewing the facts and fallacies about the agrifood industry
- Celebrating the people, promise, and passion of our business
Phenomenal Fundraising: Connecting Your Cause Training
Need to grow your association's revenue? Long-lasting sponsor and member relationships can help ensure a secure financial base for any not-for-profit organization. Protect your bottom line with this unique training for both staff and volunteer boards!
- Understanding sponsor hot buttons
- Six steps to effectively offer mutually beneficial partnerships
- Developing a culture of success with your staff and volunteers
Selling Solutions
Connect your product or service with your customers by focusing on their hot buttons. Highly personalized training that's perfect for small to medium sized businesses, this training includes points on relationship selling, merits of effective listening, how to overcome objections, the fine art of follow-up, and MPK's recommended sales process.
Creative Community Connections: Grassroots Marketing
Learn why grassroots marketing should be a part of any strategic marketing plan! This memorable program helps identify your target market, strengthen connections with key influencers, and utilize a proven sales process.
Responding To The Rhetoric: Overcoming Activist Claims
NEW program, designed to help audiences craft proactive responses to false claims being made by well-funded activists currently influencing opinion leaders. Learn from activist rhetoric, put facts to work on an emotional level, and educate key influencer groups. A workshop tailored to your specific industry sector, based upon the needs of your audience.
